The last three decades have provided thousands of opportunities to gather responses to Gring Marketing’s “5 Question Formula.” The answers assist clients in developing a focused, measurable plan-of-action.
Who
Who do you want to specifically motivate?
What
What exactly do you want each targeted segment to do?
When
When is the deadline for reaching the ‘desired result’ indicated in the answer to #2?
What challenges might we face in motivating each target audience segment to provide the ‘desired results’?
What
How would each targeted segment prefer to communicate and interact?