FEATURED PROJECT

Assignment: Brand development and identity standards, global launch management, public relations

XOPlanets

A 90-day education in Web 3 Blockchain Technologies, Cryptocurrency, and NFTs (non-fungible tokens) for Nola Labs, LLC

in 2022, for the development of a collection of 5,000 pieces of generative art, based on NASA’s discovery of ExoPlanets. The assignment required a new consulting route for Gring Solutions and a repeat client with a desire for anonymity.

An early career West Coast client (asset Manager for the MN World Trade Center) had a vision for selling original works of art requiring research for determining recommendations for a generative art resource, marketing firm with NFT release expertise, and a digital development firm with NFT experience as well as cryptocurrency transaction websites and social media management.

The naming, brand development, creative development and launch of XOplanets in October, only 6 months following concept development. As the “face” of Nola Labs, Gring Marketing retained and managed the Great Britain based Marketing firm, the NYC based PR firm, and built partner relationships with Starlight Children’s Hospital and SETI.

Client Testimonial

In the 1990’s, an associate introduced me to Robbie and for each decade that has followed, she’s been a trusted marketing advisor for a myriad of projects.

With her 5 Question Formula, she breaks through the clutter and creates the focus necessary for successful execution. Robbie can dive into any project or team and get everyone swimming in the same direction. With her fantastic interpersonal skills she helps accomplish the marketing goals with tremendous creativity and positivity.

President, Nola Labs, Inc.